Ben Lebovitz
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Live in Levis®

The Live in Levi's® Project
A billion jeans. One of a kind stories. This is how the world lives in Levi's®. 

An interactive website where some of the leading musicians tell their one of a kind story with Levi's®. The site allowed users to explore their favorite musicians, see exclusive content and get inspired by how others wear their Levi's in a UGC feed. 

This was all speculative work that never moved past this phase as the client changed gears on the project.