The Live in Levi's® Project A billion jeans. One of a kind stories. This is how the world lives in Levi's®.
An interactive website where some of the leading musicians tell their one of a kind story with Levi's®. The site allowed users to explore their favorite musicians, see exclusive content and get inspired by how others wear their Levi's in a UGC feed.
This was all speculative work that never moved past this phase as the client changed gears on the project.