Create a digital display that lives in-store and highlights the newest Levi's products. For Levi's 501CT, Women's Denim Collection and the 511 Commuter Macy's edition that lives in the Macy's Herald Square in NYC.
We created a physical box to highlight the actual product behind a transparent glass touch screen. To walk the customer through the features and finding the perfect fit, wash and style that matches them.
Role: Art Director / Design Lead