Ben Lebovitz

Jordan Hangar

For the first time Jordan launched under versus jumpman23 and this was the result. It eventually rolled under to house all of their brands within the Nike owned entities for a better online store. What we did with this site informed several platform changes to where they were not available yet. 

In 2013, we created a responsive website that would snap upon scroll and had a formula for how new content would be introduced over time. It was built for tablet first, but would scale responsively for desktop and mobile. 

From start to finish I led design on the new Jordan site. I art directed the photography of all new product. In 2014 the site was moved to live under the Nike platform to accommodate sales for both Nike and Jordan products together.


Role: Senior Designer

Client: Jordan

Agency: AKQA

Additional Credits:

Strahan McMullen - Art Director

Michael Chessey - Creative Director 

Alex Gavin -- Copywriter 

Illi Ferandez - Designer

Tony Paves - Designer 

Eamae Mirkin - User Experience